Sunday, May 22, 2011
Why should strategic volunteering matter to nonprofit organizations?
This program helps organizations remain relevant and competitive in the volunteer community. You can provide a significant ROI for volunteer time and talent and differentiate your organization amongst a vast pool of options. Utilizing this program within my own nonprofit, I find that it helps increase our recruiting and retention of volunteers. We strive to provide meaningful volunteer placements and clearly link those to their professional goals.
Your organization is also provided an opportunity to enhance your corporate relationships. One of the golden rules that we learn in the nonprofit world is that engagement leads to financial support. Strategic volunteering provides a unique way to both engage and support corporate volunteers.
If you don't have one already, your organization should create a volunteer application. Having an application process helps with the placement process and "weeds out" those with only a mild interest in participating. My theory is that if a potential volunteer will take the time to complete and return an application - that volunteer is MUCH more likely to have an effective level of engagement when placed in a role.
Of course, volunteers can't make informed decisions if they don't know what volunteer opportunities are offered by your organization, so be sure to make that information readily available. Consider including your placement process, volunteer program philosophy, important deadlines, job descriptions, corresponding time commitments, and paths to leadership.
In my workshop, I'll go into more depth about the process of developing the tools to succeed - including the development of the "skills matrix", a useful tool for matching professional skill-sets with nonprofit volunteer needs.